What’s in a name?

Many new companies spend months brainstorming their company names and brands, or employ expensive “champagne & smoked glass” branding agencies to come up with their company names and corporate identity. However many of the worlds largest and most established brands came by their identities by accident.

It is quite a famous fact that the name Google started as a boast about the amount of information the search-engine would be able to search. However the company was originally named ‘Googol’, a word for the number represented by 1 followed by 100 zeros. After founders - Stanford grad students Sergey Brin and Larry Page presented their project to an angel investor, they received a cheque made out to ‘Google’!

Adobe - came from name of the river Adobe Creek that ran behind the house of founder John Warnock.

Apache - It got its name because its founders got started by applying patches to code written for NCSA’s httpd daemon. The result was ‘A PAtCHy’ server — thus, the name Apache

Apple Computers - favourite fruit of founder Steve Jobs. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if the other colleagues didn’t suggest a better name by 5 o’clock.

CISCO - its not an acronymn but the short for San Francisco.

Compaq - using COMp, for computer, and PAQ to denote a small integral object.

Hotmail - Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in ‘mail’ and finally settled for hotmail as it included the letters “html” - the programming language used to write web pages. It was initially referred to as HoTMaiL with selective upper casing.

HP - Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.

Intel - Bob Noyce and Gordon Moore wanted to name their new company ‘Moore Noyce’ but that was already trademarked by a hotel chain, so they had to settle for an acronym of INTegrated ELectronics.